After
33 years of company growth, we are now offering a unique opportunity for
a select number of entrepreneurs to take our proven brand into new markets.
Old Chicago is a leader in the casual dining pizza segment. We currently
have territories available in many highly desirable markets, which presents
an exceptional chance to establish our winning concept in choice locations.
WHY
CHOOSE OLD CHICAGO?
Adaptable
Site Requirements
Old Chicago's brand identity does not rely on a typical "box" to succeed.
Our adaptive development strategy and flexible design allow stores to
be constructed in many different types of sites, including prototype buildings,
conversions/retro-fits, strip center end-cap locations, and non-traditional
sites.
Sales
Mix Advantage
With approximately 40% of historical system sales from our bar and drink
business, Old Chicago's sales mix provides operators with a real opportunity
to differentiate themselves from other casual dining concepts. Our high
mix of bar sales is one of the main reasons why our stores experience
exceptionally low Cost of Goods Sold (COGS). Our 60 company stores finished
the year in 2008 with an average COGS of 25.6%.
Brand
Strength & Versatility
Our brand has three decades of proven success and a loyal customer base
in our existing markets. Old Chicago is a timeless concept that has that
rare ability to appeal to a variety of consumers. Many casual dining concepts
seem to copy each other in their menus and restaurant "feel". The Old
Chicago concept is uniquely different. Our bars have the rich, dark feel
of a "freshly scrubbed joint". Our dining room areas with our new pizza
bars really appeal to families and couples.
Broad
Customer Appeal
Our bar area, along with our unique guest loyalty program…"The World Beer
Tour" appeal to a younger, single customers. They create the high energy
levels that have made our bars famous. With thirty beer varieties on tap,
and another eighty varieties in bottles, we have created an exciting taste
journey for our World Beer Tour members. No matter your age or occupation,
there is a tremendous sense of accomplishment when your name goes on a
plaque in your home store because you have completed the World Beer Tour.
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