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We have our own
United Nations of Beer!
With 110 different brews served ice cold all the time, our World Beer
Tour loyalty program sets us apart from the competition. Offering a rare
selection of domestic beer favorites, international brews, and local craft
beers, the World Beer Tour is one of casual dining's most successful loyalty
programs, with more than 1.1 million registered members. Old Chicago has become an
industry leader in the use of electronic data to increase frequency, and
enhance brand equity.
Old Chicago's famous World Beer Tour has been well-traveled for over 20 years!
Our unique beer list is full of exciting brews. Every Old Chicago has a
different beer list, so that our loyal customers can travel the country as well
as the world and try distinctive regional beers at each location! There are
currently over 1200 beers in our system, and as we expand into new markets this
list will grow.
With every new beer our World Beer Tour members sample, they are on their way,
not only to a new and unique taste thrill, but to exciting prizes as well!
This highly successful promotion builds customer loyalty, and sets Old Chicago
apart from more traditional casual dining concepts. Every Old Chicago uses the
World Beer Tour marketing list to inform loyal members of upcoming activities,
mini-tour promotions, menu news, and send personalized birthday greetings!
The World Beer Tour is the foundation of our local restaurant marketing
programs and a tool that franchisees are making their own. Why not become our
next Old Chicago tour-guide? Pack your bags for the trip of a lifetime...
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